BRAND

Position / USP

How we stand out above the competition — A clear positioning that resonates with our target audience. We look at the clichés everyone in the market repeats — and flip them, playfully. Instead of blending in, we show immediately why our approach is different, and why we're the only real choice. Because when everyone says the same thing (and in most markets, they do), that's exactly where the opportunity lies. We show, unmistakably, what makes our approach unique.

WHAT MAKES US UNIQue?

• Flat-packed, Sustainably Produced
• Two sides tell a story
• Conceptual, Bold Graphics
• Break Patterns
• Change Habits
• Plant Trees

We ARE THE PREFERrED CHOISE...

• Unpacking paper ;) — not wrapping paper
• 100% Plant-based Organic inks
• 100% recycled Paper
• 100% sustainable Energy transport and Production
• Visual Story Telling unfolds

WHAT ARE THE clichés?

• Rol of Craftpapier geen plantaardige bio inkten.

Scheurpapier wants to be more than a nice story... not an empty promise that's nicely packaged, but unpacking with a sustainable new message and vision. Scheurpapier... unwrapping paper! By choosing Scheurpapier, you're not just wrapping gifts — you're embracing the philosophy of mindful consumption. Every unwrap is an opportunity to make a smaller environmental impact while keeping the joy of gifting alive. Join us in creating a world where thoughtful choices lead to lasting joy, both for the people we love and the planet we cherish.

Treu Values

You don't build a strong brand with a nice logo or beautiful website. You are the strong brand. So we start first with the question: What do we really want? Look at our strengths, weaknesses, opportunities, and threats. This way we don't build a brand based on rules or trends, but based on what gives us energy and what makes customers happy.

Strenghts

• Visually Strong / Narrative
• Plant-based Nontoxic Inks
• Flat Folded, 2.0 version
• Online/Offline Self-reliant
• Conceptually Sustainable, Want to have

WeaknessES

• Small Scale
• Capital Investment
• Duration
• Niche?
• Quantity / Quality

OpPertunities

• Proof of concept, Hawaii, newspaper paper
• Standard in NL and Europe oil-based ink
• France & Germany Greener
• Flat packed / Mail Format.

Threats

• Graphic AI flood wave
• Indifference
• Expenses
• Scale?

Visibility

Do we actually know where our ideal customer is located? We want to choose the right channel, provide value there, and make sure we are visible there. We try to think beyond just social media. Maybe our customer is not on Instagram, but is at the local playground or drinks coffee every day at the same coffee tent. Where our customer looks, that's where we need to be present. So we try to figure this out well.

TRIGGER FOR ATTENTION

Start met een haakje dat niemand kan negeren. Denk aan een statement of vraag.

STIMULATE EMOTIONS

Laat je doelgroep voelen: frustratie, herkenning, verlangen. Maak het persoonlijk.
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• Flat Folded, Shop Online
• Send By Mail, Easy To Store.
• Non Toxic, Vegetable Ink
• Strong Statement, Bold Conceptual Visuals
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PROVIDE DIRECT VALUE

• Flat Folded, Shop Online
• Send By Mail, Easy To Store.

INSTANT CALL 2 ACTION

Call-to-action time! Share the plant a tree initiative...

Objections

We can have such a great offer, but if we don't name and understand our customer's doubts, they'll back out anyway. We dive into their objections and see how we can get ahead of them. We don't let customers guess for themselves why we're the better choice for them. With a simple comparison table: you vs. the rest. We explicitly name the extras they get from us, our advantages or our unique approach. Seeing = understanding and understanding = choosing. That way, doubts disappear before they even arise.

WHAT'S ON THEIR WORRIED MIND?

Pricy / Green Washing

TURN IT AROUND AND CREATE TRUST

Benoem de Eco Labels, Productie Proces Inzichtelijk Maken.

WHAT'S ON THEIR WORRIED MIND?

Expensive , Quality

TURN IT AROUND AND CREATE TRUST

Small LAbel / Highend, Exclusive?

WHAT'S ON THEIR WORRIED MIND?

Too conceptual / Outspoken

TURN IT AROUND AND CREATE TRUST

Take a stand / Stand for something

Targetgroup Analyse

By defining our target audience sharply, we know our customer and know how we're truly going to help them. As if you're reading their diary: what keeps them awake at night, what do they secretly dream of, and what problem would they have most liked to have solved yesterday? The more sharply we articulate and communicate this, the better our message will land with the right people.
The formula — I help [target audience] with [problem or frustration] so that [result].

WHO'S MY IDEAL CLIENT?

Early Adopters, trendsetters. Consciously lead the way. Young Mother / Hip Grandmas. Women who are environmentally conscious. Have sustainable ambition and are activist.

DAILY FRUSTRATIONS ARE?

Waste, unconsciously many products are not sustainable.
Lack of real sustainable alternative. Passive/Active
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WHAT MOTIVATES THE CLIENT?

Vision of Massive passivity, World improver, Conscious living.

SOLUTIONS THEY ARE LOOKING FOR?

Micro and Macro solutions, direction and application in your own daily actions.

WHAT'S THEIR BUDGET?

Above modal

WHY HAVE DOUBTS?

Costs, credibility, greenwashing.

Solutions

We know what our customer wants and holds back, so it's time for our solution. Not one that 'sounds nice', but one that fits our customer so well that it practically sells itself. Every product in our offering has its own name that immediately conveys the benefit. So we don't call our products 'Basic' or 'Premium', but for example 'Stories Unfold' or 'Break Patterns'. That way our customer immediately understands what they're getting, even before we explain or sell anything.

WHAT MAKES US UNIQUE?

• Bold / Passion
• Noin Toxic Sustainable Product.
• Flat Packed Mail Format
• Planting Trees

OUR OFFER

Scheurpapier wants to be more than just a beautiful story... not a message that is nicely wrapped, but unpacks with a sustainable new perspective on festive moments. Planting Trees out of consequences Torn paper... unwrapping paper!

WHAT'S THE ISSUE/REALITY NOW?

Suf Weinig origineel en niet "ECHT" milieu bewust.
Green Washed.

Growth

Without a clear income target, we don't know where we're moving towards. We don't aim our arrows directly at the end goal, but first go for 50% of our Brand Value as a target. This is an achievable starting point and lays the foundation for healthy financial growth. It gives us the motivation and confidence to continue growing towards your ultimate financial goal.

GROWTH Q1

GROWTH Q2

GROWTH Q3

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Position / USP

Treu Values

Visibility

Exposure

Objections

Targetgroup Analyse

Solutions

Growth